bowvalleycollege mgmt2998 business strategy customer value

Entrepreneurs Interview Overview: In this assignment you will select and interview at least two entrepreneurs to discover their approaches to business strategy and decision making. You will write a report which summarizes your findings and a personal reflection on the conversations. You will explain the entrepreneurs’ strategic decision making as it aligns with the theories and frameworks studied in this course. You will also compare the entrepreneurs. Learning Outcomes: Apply analytical approaches and tools that underlie business strategy Demonstrate business acumen
Requirements for the Interview Report The report must include the following: 1. Background. Provide the context. o Identify the entrepreneurs and their companies (make sure you interview people that are willing to be named in the assignment). o Provide the date and method of the interview (e.g. coffee meeting, phone). o Provide contact information for both interviewees. o Give a brief description (1-2 paragraphs) of each company such as how big it is, what it sells, and who the target market is and their customer value proposition. 2. Interview Content. Summarize your conversations related to their business strategy. Do not provide a transcript. Include some of your personal analysis to explain what you learned during the interview and how well the information you gathered aligns with course material.
Make sure you structure your interview questions and conversation in such a way so that you will be able to include the following categories of information. The questions provided are only to help you get started.

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