holmes hi5004 marketing management consumer behaviour

Unit Learning Outcomes Assessed:
-Student will be able to integrate theoretical and practical knowledge of Marketing Management
-Research the tools for gathering marketing information and utilize the tools to assess markets
-Evaluate consumer behavior and its effect on business performance
-Conduct and apply marketing research to enhance decision making including segmentation and targeting and positioning
Develop creative marketing strategies for new product development including product, price, people and promotion – Generate creative strategies for customer acquisition and retent
The questions to be answered are:
Question 1
Covid-19 as a large bulldozer is an apt image where businesses and the economy are concerned. But whilst our day to day lives have changed, for business, the show must go on or else risk complete failure. It is undeniable that some businesses wont be able to thrive during this period. But with creative thinking and a change of tactics, many businesses will be able to adapt and succeed, even during a lockdown.
Select one industry in the list below:
You are required to provide and discuss some suggestions to adapt the marketing strategy of the industry selected for Covid -19.
Question 2
Lovemarks The future beyond brands
Lovemarks is a marking concept that is intended to replace the idea of brands. The idea was first widely publicized in a book of the same name written by Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi.
Question 3
Watch the video in the link above and answer the following questions:
-What are the benefits for the company to understand about consumer behaviour?
-Using the information from the video and discuss about the tools that company can use to understand about consumer behaviour
Question 4
You are marketing manager for a noodle company. Your company is launching a new noodle soon called Amazing Thai. This noodle tastes delicious and uses Thai ingredient. Define the term target market, and suggest a potential target market for new Amazing Thai.
How did Zara take over the industry using fast fashion?
Answer the question in 300 words and you must use the information from the video to support your discussion
You work as a sales representative in a company that manufactures surgical equipment. Before calling on an important prospect, you decide to search the Internet and find out details about her/him. What step in the selling process is being carried out here? What is the importance of this step?

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