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Your company (an Australian pharmaceutical company) is considering South Africa and China to expand its business and enter the global marketplace for the first time. As an International Operations Manager, prepare a report (2500 words) for the companys executive summarising the risks and opportunities in each of these two countries and recommend the best destination. Suggest an entry mode for the chosen country. You are expected to demonstrate your understanding of the following:
How to assess country potential through an analysis of risks and opportunities.
How to identify the best market entry strategy based on the business type and host country business environment (this includes the level of economic integration between home and host country, the political and legal environment of the host country).
This paper will be written in the form of a report (research). When completing this assignment you are required to access and use materials beyond your text and readings. As a guide you should include 10 references from refereed journals. Please place the word count for this assignment on the cover sheet. 10% more or less then the stated word count is acceptable. Executive summary, table of contents, tables, references and appendices will not be included in the word count. The marker may, at their discretion, discontinue marking at the word count.(2500 words max)
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