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MBA: Written Assignment – Essay 2017 80% weighting You will be required to submit an essay of 3,000 words, which will be based upon the material you have covered prior to the end of week ten. The essay must be submitted electronically on our VLE. Your essay should be submitted through Turnitin. The essay structure is important and you should follow the pattern of an introduction, main themes and end with a conclusion (note you can use sub-headings in your essay). The essay should be proof read and spell checked before submission, you can include diagrams and appendices. It is important to draw a parallel between the theory and practice and use appropriate references for the facts given. This essay will account for 80% of the marks awarded for this module. The essay assessment is shown below. Essay assignment and guidelines For an organisation of your choice write an essay that traces the changes of strategy and strategic direction over the last 10 years. Relate these changes to any changes in strategic leadership, structure, culture, market forces and environment. Your essay should consider the role of the business functions (marketing, operations management, human resource management and accounting/finance) in the success or otherwise of the organisation. The essay submission date will be provided by your Tutor, check MBAOW Turnitin. When attempting both the essay and discussion thread you should draw upon the material covered in the core textbook and other associated sources (i.e. other textbooks, journals or newspapers). Your work should be proof read and referenced.
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