They have a magnificent team. These people are always kind and willing to listen to your concerns or issues. Better yet, your assignment is always ready before the time, they usually send you a draft to double-check before they finalize your paper.
Assignment
You are required to select a real life B2B product of a company of professional or career interest.
It is recommended that you select a product/company from those presented by your group member in assessment 1 (Diagnostic Report). However, you do have the option of selecting a new company altogether. (Be mindful that a good marketing strategy starts with a strong diagnosis of the market, as performed in assessment 1).
In this assessment (assessment 2), you are required to outline the target market, positioning, marketing mix, and evaluation of key performance indicators, for a proposed marketing plan.
In addressing the tasks, you are required to use relevant theories and concepts as well as data and facts to show their application.
Assessment 2 is comprised of the following tasks:
1. Outline the target market of the selected B2B product explain the relationship strategy for this specific target market, to grow the business of the selected product.
2. Outline the SWOT analysis for this business.
3. Develop marketing objectives for this product.
4. Formulate the position strategy, for this product outline the core competency that the business has in the industry. Formulate the possible positioning statement for this product, considering: the target market, core competencies, and reason to believe.
5. Describe the product mix.
6. Describe the service strategy for this product outline the customers service need for this product. Detail the service strategy required to meet the customers service need for this product.
7. Formulate a new marketing distribution channel strategy for this product.
8. Formulate a corresponding pricing strategy for this product.
9. Explain the IMC strategy for this product – Select at least two IMC tools to supportthis product and explain the rationale of using these two tools.
10. Outline how the marketing plan will be evaluated – Outline the key performance indicator/s (KPI/s) for this product. Outline the evaluation plan against the KPI/s.
Read less
Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.
You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.
Read moreEach paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.
Read moreThanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.
Read moreYour email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.
Read moreBy sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.
Read more