Marketing discussion questions ch12 & 13


1.Over 25 years ago, Tim and Nina Zagat began publishing leisure guides containing reviews of restaurants. Today, the renowned Zagat guides still contain reviews of restaurants, but they also rate hotels, entertainment, nightlife, movies, shopping, and even music. Go to In your opinion, are Zagat survey guides goods or services? Explain your reasoning. You should place your response as a WORD document in the Assignment Dropbox titled CHAPTER12_Q1 

2. Choose a service with which you do a lot of business. Write a memo to the manager explaining the importance of internal marketing and outlining what factors internal marketing includes. You should place your response as a WORD document in the Assignment Dropbox titled CHAPTER12_Q2


1. Discuss the concept of supply chain integration. How does it result in better customer-related outcomes? You should place your response as a WORD document in the Assignment Dropbox titled CHAPTER13_Q1 

2 .Decide which distribution intensity level—intensive, selective, or exclusive—is used for the following products, and why: Piaget watches, Land Rover sport utility vehicles, M & M’s, special edition Barbie dolls, Crest toothpaste. Explain your choice You should place your response as a WORD document in the Assignment Dropbox titled CHAPTER13_Q2

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
The price is based on these factors:
Academic level
Number of pages
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more

Order your essay today and save 10% with the coupon code: best10