Students create a persuasive communication for internal and external


Purpose of Assignment 

Students create a persuasive communication for internal and external stakeholders. Students present the company’s situation and proposed solution in a manner that is informative and persuasive. Using their knowledge of communication styles, noise, and audience needs, motivations, and perceptions, students create a persuasive memo and a press release that are appropriate to each audience. Students utilize concepts from the weekly readings to create effective communications for an internal stakeholder and an external stakeholder. 

In this assignment, you must write a persuasive memo to internal stakeholders and a press release to external stakeholders. In these communications, describe the scenario at Best Game Productions and explain the solution that you think is best for the company based on all of the information provided. 

Be sure to consider the perceptions and needs of each stakeholder, and determine the most appropriate style of communication when addressing the internal and external stakeholders. 

Assignment Steps 

Create a 1000-word recommendation, including the following:

  • Describe the scenario at Best      Game Productions and explain the solution that you think is best for the      company based on all of the information provided. Include the reasoning      for your selected solution.
  • Identify your stakeholders, and      describe the perceptions and needs of each stakeholder.
  • Recommend and defend the most      appropriate style of communication when addressing the internal and      external stakeholders.
  • Describe the noise that      will detract stakeholders from fully receiving your message and explain      how to address or avoid that noise. 

Choose one internal stakeholder (or stakeholder group) and one external stakeholder (or stakeholder group) in Best Game Productions. 

Create a 1,050-word persuasive memo describing Best Game Productions’ dilemma to an internal stakeholder. 

Create a 525-word press release describing the same situation to an external stakeholder. 

Cite at least two references in your paper. 

Format your paper consistent with APA guidelines. 

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