Industry analysis paper | Marketing homework help



An in depth managerial analysis of a selected industry such as airlines, online retail, social media, etc. 

  • Subject: Identify an industry which uses Data Mining as a major component of business analytics to make business decision
  • Occasion: An APA style paper, with in text citations and a fully documented reference page
  • Audience: A reader that is not familiar with concepts of Data Mining and how they apply to business applications 
  • Purpose: To inform the reader of Data Mining concepts and how they apply to business decisions as exampled in the selected industry


●           How is Data Mining used in conjunction with Business Analytics (topics for consideration as applicable):

  • Analytics
  • Business Intelligences
  • Descriptive Modeling
  • Data Science Practitioners
  • Machine Learning
  • Predictive Analytics/Predictive Modeling
  • Association Rule
  • Recommendation Systems
  • Forecast Modeling

●           What is the scale of the industry Big Data

  • Volume
  • Velocity
  • Variety
  • Veracity

           The future

  • Discuss how Data Mining can be used to deal with potential threats and provide opportunities for the industry moving into the future


Double spaced, one inch margins, 12-point font document in sufficient length for the Purpose and to address the Major Topics provide above. You should also have a cover page and a reference page.

Please refer to the Grading rubric for point allocations.

TOPIC: Airlines 

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