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Create a 5-minute video response to a crisis depicted in the Riverbend City: Communicating and Leading for Change and Innovation scenario.
Leaders have countless considerations when communicating. Communicating with larger groups via modern communication vectors increases the complexities, particularly when change is involved. With the increasing proliferation of mass media tools, it is more important than ever to understand the messages that you are sending to large audiences.
Innovation and change within organizations often requires a deft application of communication principles. In this assessment, you will create a video response to a crisis depicted in the Riverbend City: Communicating and Leading for Change and Innovation scenario.
Based on the communications that you have received from your team depicted in the Riverbend City: Communicating and Leading for Change and Innovation scenario, it is clear that your team is resisting the changes being proposed. Your examination of the communication surrounding your team members’ feelings about the changes have left you concerned. Of particular concern have been the communications of Matthew Chu, who has sent group emails with disrespectful comments and memes about the governor. You have resolved to reset the team members’ attitudes so they clearly understand your approach to the changes and how communications among them need to reflect it.
After analyzing the situation, your plan is to briefly introduce items for your team to consider before the meeting via a posted 4–5 minute video. Your goals for this video are to:
Record and submit a 4–5 minute video message using Kaltura that will be posted for all team members in which you address each aspect of the scenario.
Be sure your video meets the following requirements:
Portfolio Prompt: You should consider adding this assessment to your personal ePortfolio. For more information, visit the Campus ePortfolio page.
By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and scoring guide criteria:
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