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tHINK about following questions before you complete this discussion forum:
Think of all these things during your ideation process. Keep it simple, focused, and narrow, very narrow.
A focused topic will help you focus the marketing plan assignments in week 2-8. Perform the annotated bibliography assignment (in assignment #1) to be sure your topic can be appropriately researched. If you go wide, you will need more data on a greater topic to justify your marketing plan. When you perform the research for the annotated bib, are you finding enough information, enough data? If not, rethink your topic.
Now you are ready to write your main post. In this forum, you will share your topic concept with the class. This discussion forum is a place for you to socialize your ideas for a product/service selection before you finalize your selection. The professor will comment on your idea. When the professor comments, this does not mean they have “approved” of your topic, they are simply discussing it with you.
Next, post your idea for the marketing plan. Explain your idea in detail, provide the basis of your thinking. “Pitch” your product/service concept; defend your idea to the class so they can comment on your concept. Help the other students brainstorm their topics in your subsequent posts.
Consider all instructor and student feedback carefully when you make your final topic decision. Next, ask your professor to approve your product/service. The professor will tell you how to obtain approval. Plan to get approval before the end of this week (week one) so you can complete assignment #1.
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