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In this final section of the paper, you are moving closer to an action plan. You understand what is happening and what will happen in the target market in the next five years. You have completed extensive external analysis of the market and factors that impact it.
In this section of the paper you will analyze the dominant pricing, promotional, and distribution strategies of the most significant potential competitors. You will use that analysis to develop a pricing strategy, outline a promotional plan, and identify the best distribution channel(s) of the target market for JGJ’s new offering. This is the last step in the marketing plan and it will be the most detailed and tactical in terms of specifics for the new product offering. In short, this section will outline how you will compete against the entrenched competitors who will not welcome you and allow you to come in and take some of their customers and profit.
Upon successful completion of this discussion, you will be able to:
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