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1. (Read attachment) Based on the strategic group map in attachment, who are Yoengling & Son’s closest competitors? Between which two strategic groups is the competition the strongest? Why do you think no beer producers are positioned in the lower left corner of the map? Which company/strategic group faces the weakest competition from the members of the other strategic groups? Discuss.(1 page)
2. The Snack Food Association publishes an annual State of the Industry report that can be found at www.sfa.org. Based on information in the latest State of the Industry report, does it appear that the economic characteristics of the industry will present industry participants with attractive opportunities for growth and profitability? Explain. (1 page)
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